How do you change a mind? This is a massive, massive question I’ve been pondering, and the answer seeps into nearly every aspect of human interaction, from marketing and organizational change management to politics and disaster response.
Part of the answer is that changing minds requires telling stories with effective data. This 2012 Ted Talk on data visualization walks through some of the concepts of producing effective data. The first three minutes are key. The rest is brilliant.
Data is the new soil.